Shapes on El Pilar posters

 

John Lewis 8store) Xmas Commercials

John Lewis's Christmas ads

Super fan of John Lewis' s ads

           

"Don't reach the bottom" Russian campaign against alcohol abuse

A picture is worth a thousand words.

Interesting iniciative against alcohol abuse in a country where it is deeply rooted and widespread causing so much pain in Russian society at large.

1,000 wine bottles were printed visualising dramatic situations derived from alcohol abuse that become visible as the bottle is being emptied until the drinkers "reach the bottom" of the bottle.

The logo is clearly a metaphore of the negative effects for people when they reach the bottom of life through alcohol abuse.

      

The RAE and the use of anglicisms in advertising

Words have a denotative or literal meaning, and a connotative or subjective meaning.

Anglicisms often "look" or "sound" better just because they are English terms. They rather suggest a positive meaning that goes beyond their literal meaning. This is the case of anglicisms in the field of advertising. They are often chosen just because they sound " cool or trendy". The RAE, the Spanish institution in charge of protecting and regulating the correct use of the Spanish language,  has launched a campaign against the overuse of angliscisms in Spanish advertising through a video in which  two ads show , in a humorous way,  ridiculous situations involving the use of unnecessary anglicisms.

 

Festivals Brochures

We have just enjoyed our local festival in honour of our lady of El Pilar.
Our students of 1st year of vocational studies have designed some brochures to promote the city at an international tourism fair.

The psychology of colours

Colours arise particular feelings and emotions. We all have a personal favourite colour or choose a particular one to wear depending on the situation or our state of mind. Evidence of this "psychology of colours" is their use in marketing and advertising.

                                     
      Infographic made by GraphicSprings                                                          

       http://www.color-wheel-pro.com/color-meaning.html



       What meanings do colours convey?