"Don't reach the bottom" Russian campaign against alcohol abuse

A picture is worth a thousand words.

Interesting iniciative against alcohol abuse in a country where it is deeply rooted and widespread causing so much pain in Russian society at large.

1,000 wine bottles were printed visualising dramatic situations derived from alcohol abuse that become visible as the bottle is being emptied until the drinkers "reach the bottom" of the bottle.

The logo is clearly a metaphore of the negative effects for people when they reach the bottom of life through alcohol abuse.